The lipstick queen herself – Poppy King – collaborated with our founder, Periel Aschenbrand, and Jenny Shimizu to create our first limited edition lipstick, Helmut Red. Inspired by the photography of Helmut Newton, Helmut Red is an ode to the power of red lipstick – and in this case, the perfect red lipstick.

Long lasting, super moisturizing, and with a high impact pigment load, its blue-ish base was designed to make it flattering on all skin tones. There is no fragrance or gimmicky aspect--it is pure unadulterated sexiness in a tube, just like Newton’s photos were sexiness on a page. Buy it now while supplies last.

• High pigment load
• Super rich moisturizing formula
• Slight sheen
• Designed to be flattering on all skin tones
• Specially designed box inspired by vintage Kodak film packaging
• Limited run – while supplies last
• .13 oz